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Research papers

Unveiling the true value of ads

Taking the guesswork out of advertising audience measurements has been the wish of advertisers, media buyers and newspaper executives for many years. Most of the time the measurements have been conducted on a street-based or telephone based...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Authors: Erik Wilberg, Staffan Hultén
June 19, 2003
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Citation

Wilberg and Hultén (2003a, June 19). Unveiling the true value of ads. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unveiling-the-true-value-of-ads